There are a number of questions and fears that can be associated with selling your home. How much should I sell it for? Does my house look right? Is my home in good condition? Have I staged it properly? Am I in a tougher housing market? Is the neighborhood an issue? Location, location, location? Is the timing right? Will I be able to find a good realtor to market my home and do what’s right to get it sold? WILL MY HOME SELL?
Then, you make the decision to sell your home… on your own. Multiply those questions and concerns by 100 and you begin to feel wary and may decide to go a different route.
We are the experts on selling your home on your own. This is the second in a series of blog posts where we are going through some basic information that may address your concerns and help to ease your worries and fears when it comes to taking that big step and choosing to sell your home on your own.
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Open houses are a great way to publicize your home.
IT’S TIME TO SHOW! Showing your home to prospective buyers is a crucial part in the process of selling your home. If you don’t show your home, then no one will see it. If no one sees the home, the chances of your home selling are slim to none. Yet, when making the decision to sell you home on your own, the process of staging and showing a home can be daunting and a bit cumbersome. So, what needs to be done?
The FIRST thing that needs to be done is the home needs to be staged. What exactly IS staging a home? I am going to refer to a couple of old blog posts that have some great information about staging your home INSIDE and OUT.
STAGING ON THE INSIDE
Step ONE: De-personalize. Even though this is the first step, it can be the most difficult for people. Yes, this means take down those family pictures (especially the ones of your Great-Aunt Mildred), remove trophies, mementos, New Kids on the Block posters, and other various personal knick-knacks. This allows a potential buyer to picture THEMSELVES in the home, not you.
Step TWO: Clear the high-traffic “runway.” Do you have a fabulous couch table? Do you have an armoire in the foyer that you adore? Is there a runner carpet that adds flair to your stairs? Well, hate to say it, but too bad. Get rid of them all. By clearing high-traffic areas of “stuff” makes rooms, hallways, and foyers seem larger. Maximizing space = maximizing selling odds.
Step THREE: Accentuate your “assets.” Just like you would want to highlight your great cheekbones with blush (for the ladies, of course), you want to highlight the great parts of your home. Do you have a fabulous fireplace, a beautiful bay window, or incredibly detailed, original crown molding? Show those features off! Don’t hide them with curtains, furniture, etc. Let them breathe! Let those assets show and enhance the unique value of your home.
These things can seem stressful, but in the end, they are just one step towards achieving your goal. Keep an open mind and know that you don’t have to throw away any of these things listed above (especially the New Kids poster…), you can just box these things up and hold them in storage until you’re ready to move!
And when in doubt, bring in another set of eyes (a friend, family member, or coworker). It always helps to have an outsider’s opinion.
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STAGING ON THE OUTSIDE
Take a minute and step outside your home. Stand directly in front of it and ask yourself these questions:
1. Is my home inviting? Do I want to go inside?
2. Are there any qualities about my home that stand out in a positive way?
3. Are there any qualities about my home that stand out in a negative way?
4. Does my yard look well taken care of, or will a buyer have a lot of work to do?
5. Does the siding, doors, and windows look in good shape, or would a buyer have to replace them?
6. Has any paint faded or chipped?
7. Is my house number clear and readable from the street and/or curb?
8. Does it look as though someone lives here?
How you answer these questions can determine the amount of potential buyers that come to view your home.
- Make sure your lawn is cut, you have trimmed your bushes, weeds are pulled, and flowers are looking fresh. Try planting yellow or purple flowers — these are calming colors that invoke an inviting feeling.
- If your door is looking dull, paint it red. A red door is always a bold statement that can feel very welcoming to a buyer.
- If you have window coverings inside, make sure they don’t block the view of rooms from the outside. Let light in! (Oh, and wash your windows from the outside in… this can make a HUGE difference).
- Make sure the siding is not chipping or faded. This can be a visually deterring factor for a buyer.
- If you have sidewalks, make sure they are clear of all weeds, debris, and extraneous items.
- If you have a curbside mailbox, make sure it looks nice, NOT rusted.
Just as it can be difficult to stage the inside of your home, it can be just as difficult to stage and adequately prepare the outside. Keep in mind that all of these things will benefit you in the long run and greatly increase your chances of selling your home quickly.
Great! Once you have properly staged and prepared your home for presentation to potential buyers, now is the time to start showing.
First, make sure ANY potential buyer is preapproved and be sure to get a letter from a lender to prove it. In this market, you don’t want to waste your time with someone who is just a “looker” and will never even consider actually buying the house.
Second, have the buyer come to see the home when it is convenient for him/her, even if it’s not your favorite or most convenient time for you. This lets the buyer feel comfortable and at ease when they come to see the home. It’s important to remember, if a REALTOR is showing your home for you, you need to be gone and out of the house during that period. Prospective buyers tend to feel stressed and uneasy when someone else, especially the homeowner, is around. Each potential buyer wants to feel open and be able to freely voice their opinions and discuss concerns without feeling pressure. Let the realtor do his/her job and bring YOU a contract. I mean, after all, you ARE paying THEM.
Now, if a realtor is NOT involved, then you absolutely need to be there to show the home. However, make sure someone else is with you in the house at all times, this is for your safety! Things to keep in mind when showing the home yourself: be relaxed and give the potential buyer the freedom to move about and explore on their own. Say VERY VERY little… it is best for the buyer to fall in love with it on their own and let the home sell itself. However, DO be there to try and answer any questions and provide any and all requested information the buyer may have. And DON’T try to sell the home to the buyer on the first visit. People don’t want to feel pressured and commit to such a big purchase prematurely.
If you get a request for a follow-up visit, this is a great sign. This means you have an interested buyer. SO, once you have provided enough information and satisfied all of their curiosities, ask for an offer from them. Or, if you don’t want to pose such a big question in person, follow-up with a courtesy phone call. Ask and you shall receive.
Remember, you CAN do this. Selling your home is in your hands and you can be as successful as you want.
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